Today

Today

Day 2 of your 90-day foundation. Cycle 1, day 2 of 14.

Clients: 5 of 10

Your briefing

Sample briefing

Close the loop on your proof test before starting another bet.

  1. 1

    Find out what happened

    Northwind Utilities has had time to try your message.

    Today: Record their response, even if the answer was silence.

  2. 2

    Give Harbor Energy a next step

    A useful conversation is waiting for a clear invitation.

    Today: Ask for a short call and offer two times.

  3. 3

    Make one decision on proof

    The positioning line has stayed in QA longer than planned.

    Today: Read the evidence and choose whether to promote, revise or drop it.

A pattern in your notes:

Your notes return to concrete stories. People may need proof before they need a pitch.

What would you learn today if you asked one more question instead of explaining more?

Prepared at 7:42 AM from your notes and pipeline. Check anything important before acting on it.

Needs you

Due today: Share the demo recording with Pinecrest Fibre.

Coastal Heat (Agreeing terms) has no next step. Last talked 12 days ago.

Your bet ‘Proof’ positioning line has been in QA for 16 days. Promote it, revise it or drop it.

Northwind Utilities has been in an experiment for 12 days. Record what happened.

Capture

Today's notes

All history

A fresh page. Your first thought can go here.